NASCAR returns to Five US as the 2007 Nextel Cup begins with the first round from the Daytona International Speedway. NASCAR has become the second most popular televised professional sport in the US ranking behind only the NFL. Internationally, NASCAR races are broadcast in over 150 countries. It holds 17 of the top 20 attended sporting events in the US and has 75 million fans who purchase over $2 billion in product sales. These fans are considered the most brand-loyal in all of sports and, as a result, Fortune 500 companies sponsor NASCAR more than any other sport.
