Sixteen candidates begin their fight for one-life changing opportunity - a quarter of a million pounds to start up a business with Lord Sugar as their partner. In the first task, the boys compete against the girls. Each team must buy blank goods, add value by printing a design onto them and then sell them from stalls on the streets of London. It is a test of the candidates' creativity, marketing and salesmanship. One team gets creative with cute kids' clothes, while the other plays it safe with Union Jacks on teddies for tourists. Having to hand-print hundreds of products by midnight piles on the pressure, resulting in messed-up merchandise, and figuring out the financials is almost forgotten. Punters are put off by poorly-printed products and overzealous selling, and the bitching, backbiting and blaming begins. In the boardroom, one candidate's dream of going into business with Lord Sugar comes to an abrupt end when they are the first to hear the words "You're fired".
