The candidates are summoned to the Barbican Conservatory, where Lord Sugar tells them that they must create a new shampoo brand and design an advertising campaign to promote it. The product's unique selling point - its key ingredient is cactus-seed oil. Teams need to design packaging, film a TV advert and create an eye-catching digital billboard, all before pitching the whole campaign to a panel of leading industry experts. Half the candidates bash out the billboards, whilst the rest tackle the TV ads, but it isn't long before everyone's in a lather. On pitch day, the teams face some of the country's biggest industry experts, but it's a dry pitch for one team - and for the other a tongue-tied candidate threatens to tear a pitch apart. In the boardroom Lord Sugar has a shock announcement, as the candidates are told he's never seen a product like it in all the years he's run this task. But who will be fired?
