Business-based reality show. The candidates are called to the Science Museum, where each team must select two innovative new products to sell to trade. The stakes are high, as both teams need to choose their product carefully and convince the inventors to allow them to represent their product. The teams then meet with some of the country's largest retailers, where each candidate is given an individual order book with strict instructions to secure as many orders as possible - but with the tough economic climate, will they clock up enough orders to satisfy Lord Sugar?