Business-based reality show. The candidates enter the world of fashion, as Lord Sugar challenges the teams to open pop-up shops at one of Europe's largest shopping centres. The teams must select ranges of clothing from up-and-coming designers, and are tasked with charming the fashionistas to allow them to represent their brand at retail. Under the ever-watchful eyes of Nick and Karren, the teams use every trick in the book to market and promote their stores. But who will not survive the boardroom?
