Lord Sugar tasks the candidates to design and create a new breakfast cereal aimed at six-to-eight-year-olds to pitch and sell to industry buyers. One team's bland recipe leaves a sour taste in potential buyers' mouths, while the other side's boring box gives its cereal a short shelf-life. As ever, aides Karren Brady and Tim Campbell witness events on behalf of his Lordship while later, back in the boardroom, it's toast for another candidate
