Lord Sugar meets a fresh batch of candidates as the business-based reality series returns. The stakes are higher than ever - instead of a six-figure salary, the candidates are vying for one life changing opportunity: a 250,000-pound investment to start their own company, with Lord Sugar as their business partner. Lord Sugar wastes no time showing the candidates he means business, using the first task to challenge his potential partners' entrepreneurial skills. Each team is given 250 pounds to invest in fresh fruit and vegetables, and Lord Sugar makes it clear that he expects a high return. Packed off to New Covent Garden Market, the teams race to buy the best produce at the cheapest price and set to work adding value to their haul by making juices, fruit salads and soups, and pasta to tempt London's hungry workforce. With the pressure on to exploit both the lucrative breakfast and lunch trade, it is not long before the tension rises and the blame game begins.
