Business-based reality show. Lord Sugar summons the teams to Fleet Street, where he informs the candidates they will be creating and publishing a free magazine. In order to fund the magazine, the teams must choose a hit subject, produce appropriate editorial content and convince advertisers they will reach a big audience. As Karren keeps notes, one team is led downmarket by their editor with a low-brow lads' magazine, while Nick looks on as the other team appeals to a much older demographic. In the boardroom, the ad sales surprise Lord Sugar, leaving the losing team bickering in a blame game, and another candidate is fired from the process.
