The Apprentice: Beauty Treatments

Business-based reality show. Lord Sugar sets the candidates their next task: to set-up beauty treatment businesses in Birmingham. The British beauty industry is worth 14 billion pounds annually, with the best margins in hands-on treatments, so Lord Sugar demands both teams offer these and sell cosmetic products off the back of them. Under the watchful eye of Nick and Karren, the teams take their chosen treatments to Birmingham. One team goes for the city centre, while the other chooses an out-of-town mall. The race is on to capture customers and get them into the treatment rooms. Products turn out to be easier to shift than getting the public to strip off, but in a desparate struggle to make money, juggling jobs and slashing prices puts profits at risk. In the boardroom, the battle to survive gets ugly and, as ever, one candidate is fired by Lord Sugar before day's end.