The candidates sell goods to the nation via a leading TV shopping channel in a one-hour prime-time slot. Key skills they must demonstrate include selecting the best products to sell and being personable and knowledgeable on air. However, one team's failure to charm the head buyer sees them miss out on the high-value star item, while the selection of some niche products means sales are a struggle for the other side. Once on air both teams struggle with nerves and have to contend with interference from their team members in the gallery. As usual, Lord Sugar's witnesses, Karren Brady and Tim Campbell, look upon events with interest
