The Apprentice: Cruise Ship

With Britain reopening post-pandemic, Lord Sugar is back and readier than ever to invest. But before he can decide on who will be his next business partner, the candidates will have to prove their worth in a number of ambitious challenges. The stakes are higher than ever as the 16 hopeful candidates are whittled down over the next 12 weeks, until only one remains. To prove he means business, Lord Sugar summons the aspiring entrepreneurs to his boardroom, where he kicks off proceedings with a task like no other. Under the watchful eyes of Baroness Karren Brady and winner of series one, Tim Campbell, the candidates are thrown in at the deep end as they set sail from Portsmouth on board a luxury cruise ship. Their task is to come up with a marketing campaign for a new cruise liner, including creating a brand and a television advert