Having invested £1.25 million in five successful start-up companies, Lord Sugar is on the hunt for his next investment. Punishing tasks and testing challenges await, all under the watchful eyes of Baroness Brady and Claude Littner. Determined to make this the most testing Apprentice, yet, Lord Sugar makes the candidates aware they have a lot to live up to. They are sent off on their first task, where they must get their stock of collectables to Wimbledon Car Boot sale. The aim is to spot the treasure from within the trash and sell their stock for as much money as possible. Chaos in the planning sees one team waste time at the valuers, while the other fails to shift collectables in shops, leading to dissent in the ranks. Trying to maximise sales, each team pounds the pavements. One team targets affluent Chelsea antique dealers, whilst the other pushes their collectables on tourists in Camden Market. One team is in such chaos they even lose their van full of all their stock.