Business-based reality show. The candidates are enjoying their day off when Lord Sugar turns up at the door and instructs them to make, brand and pitch a new type of upmarket biscuit. Project managers are picked, then it's time for the teams to split up, with half travelling to a biscuit development lab in Swansea. Hard work in Wales produces professional looking biscuits. Packaging is equally impressive, but the names and invented straplines make for confusing pitch rehearsals and plenty of backstabbing. In the end both teams stumble through pitches that are as crumbly as their biscuits. Hard-nosed buyers from some of Britain's biggest supermarkets appear not to bite and report back to Lord Sugar who reveals the outcome in the boardroom. The result is a shock to Lord Sugar and to both teams. On the losing team the culprit is uncovered and, after some spirited defence and a few regrets, it's - 'You're fired!'.
