When Jed Clampett finds oil on his Arkansas farm, he decides that his daughter Elly May needs to become a "lady". So the family move to Beverly Hills, where their boondock ways are forgiven on account of their wealth. But when widower Jed decides to re-marry, there's no shortage of candidates, as Jed's scheming bank manager Milburn Drysdale and his assistant, Miss Hathaway, try to make sure their own chosen candidate is selected.