The Foods That Make Billions: Liquid Gold

Series telling the story of how big businesses transform simple commodities into highly profitable brands. The first episode tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just forty years. With billions at stake, the market is fiercely fought over by the world's multinationals who promise us health, convenience and youth. It is natural and pure and sourced at minimal cost, its real value lies in the marketing and branding