Heston's Mission Impossible: Cineworld

Heston Blumenthal tries to transform the food at one of the UK's biggest cinema chains: Cineworld. His challenge: to inject fun and excitement into the movie experience by overhauling the snacks on offer. Heston believes that a visit to the cinema should be a multisensory experience which tickles smell and taste, and not just sound and vision. And he wants the food on the cinema menu to reflect the action on screen. But Heston soon realises that with popcorn's enormous mark up, selling cinema snacks is all about profit margins rather than quality. His first attempts end in disaster and fail to win over Cineworld bosses. So instead Heston decides to turn the cinema foyer into a fairground and produce a brand new range of snacks, all with a fairground theme and classic Heston twist. But will cinema bosses be able to make a profit from the revamped menu? And most importantly, how will the experiment go down with cinema goers?