You and Yours: Pet-Tecture, Remploy, Asmr Ads

Five years ago, the last few Remploy factories closed up shop. It was a controversial move, and around 2,300 people lost their jobs. But since then the company says it has succeeded in finding work for 150,000 disabled people. We take a look at what Remploy is now doing, and how its American owner, Maximus, has turned around its fortunes. Advertisers normally known for shouting about their products are changing tack and are now whispering about the wonders of the things they sell. Companies including Ikea, Renault and Carphone Warehouse have been releasing marketing videos using brain-tingling techniques to trigger an Autonomous Sensory Meridian Response, or ASMR.