The Bottom Line is a Business and Finance programme.

Image for Business and Finance programme "The Bottom Line"

Next Show Times

Seasons in Detail

The Bottom Line: The Fear Factor

Series 1, episode 6

Evan Davis speaks to John Hegarty and Ian Gathard from the advertising industry and psychologist Juliane Beard about the ways in which advertising plays on consumers' fears

Cast (unconfirmed)

Evan Davis
Matt Willis