Will Smith plays a professional 'date doctor' - an emotional adviser who tries to help clients with their relationships. He's usually very successful: only trouble is, his techniques don't seem to work on the love of his life, NY tabloid gossip columnist Eva Mendes. They are both very emotionally guarded people, and their fledgling relationship is rocked when Eva is working on a scoop concerning one of Alex's clients. A charming and funny film, with some surprisingly astute tips for romantic success.