Rory Sutherland explores the story, and psychology, behind the most influential marketing campaigns in history - drawing on evolutionary biology, behavioural psychology and socio-economics. A Serpent in the Garden. Rory explores how marketing plays upon questions of faith and idealism: from Coca-Cola's iconic 'Hilltop' ad to contemporary Islamic branding. series 1.
Genre: Business and Finance
Running Time: 30 minutes (approx)
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Database last updated: 23 April - 07:37