Marketing is a Business and Finance programme.

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Marketing

Rory Sutherland explores the story, and psychology, behind the most influential marketing campaigns in history - drawing on evolutionary biology, behavioural psychology and socio-economics. A Serpent in the Garden. Rory explores how marketing plays upon questions of faith and idealism: from Coca-Cola's iconic 'Hilltop' ad to contemporary Islamic branding. series 1.

Genre: Business and Finance

Running Time: 30 minutes (approx)

When is Marketing next on TV?

It's next showing on BBC Radio 4 May 1st, 1:45pm and on BBC Radio 4 Longwave May 1st, 1:45pm. See more...